White Furniture sells home furniture, mattresses, window treatments & rugs. We provide our clients with high quality products at fair prices.
Sam Olstein started White Furniture on Biddle Avenue south of Eureka in 1946 and he wanted the store to stand out. Since he was a one-man operation and couldn't afford the fancy neon lights that that lit up many of the businesses along Biddle, he decided to outline his store's front windows with fluorescent lights. He threw the switch and walked across the street to a doughnut shop to get a cup of coffee. He came outside and was sipping his coffee and admiring his work and a drunk stumbled by and said, 'Boy, is that white.' That is how Sam decided upon the name White Furniture."